The Challenge

SV Darmstadt 98 wanted a digital home that felt current, worked smoothly, and brought fans closer. Two responsive websites needed a proper relaunch. On top of that, the club wanted one place where fans could do the important stuff: use digital tickets, manage memberships, follow social content, and see what’s happening. All of this had to run reliably, grow over time, and actually help fan engagement. Simple to say. Hard to do well.

Specific pain points we addressed

• Give fans one central place to show up: app plus web
• Make tickets digital, with transfer and in-app access
• Offer digital memberships fans can actually use
• Bring social content into the experience, not next to it
• Add fan analytics so the club can understand what works
• Relaunch two responsive websites that are easy to use
• Keep everything up, fast, and cared for long term
• Build in a way that’s modular and easy to extend
• Treat performance and sustainability as core parts of the system

Our Approach

We rolled out a clear digital strategy, relaunched the two websites, and built the WirLilien app as the heart of the fan experience. Then we stayed. We run it, improve it, and keep it healthy so the club’s digital presence keeps getting better.

Strategic decisions

• Treat web and app as one connected ecosystem
• Make WirLilien the main touchpoint for tickets, memberships, social, and analytics
• Use a modular setup so new needs can be added without drama
• Focus on speed and a small environmental footprint from day one
• Work as a long-term technology partner, not a one-off vendor

Solution Description

Before

• A relaunch was due
• The club needed a single, modern fan platform that pulled everything together

After

• Two modern, responsive websites that are clear and easy to navigate
• The WirLilien app as the central fan hub with digital tickets, memberships, social content, and analytics
• Ongoing operations and improvements that fold in new features, performance gains, and user feedback
• A modular base that’s built for growth and mindful of performance and sustainability

Platform Features and Innovation

• Digital ticketing with transfer and in-app access
• Digital memberships tied into the full fan journey
• Social media integration that drives engagement
• Fan analytics to see what fans love and where to improve
• Two responsive websites as the club’s digital home
• Modular, maintainable architecture for faster updates
• Performance and sustainability baked into the design
• Continuous improvement and high availability as standard practice

Results

Operational wins

• Stronger digital brand and deeper fan engagement with one web and mobile ecosystem
• A smoother, more connected fan experience across tickets, memberships, and social
• Better day-to-day operations and happier users thanks to responsive sites and real-time app features
• A scalable, future-ready foundation for ongoing innovation and long-term fan relationships

Client Impact

Fans get a clear, modern experience. The club gets one place to run it. Real-time tools replace guesswork. The platform is reliable today and ready for what comes next.

Why It Worked

We kept it practical. One connected ecosystem. Clear roles for web and app. Modular parts that can grow. Performance and sustainability treated as essentials. And a partnership mindset so the whole thing keeps getting better.